A website audit reveals the vital signs of a websites online presence. Like a thorough check-up, it assesses your site's overall health, diagnosing issues, and prescribing solutions.
The website audit will identify the top issues impacting your website. This can range from relatively low impact issues through to major issues which could be losing sales and website visits.
Using a simple traffic light system, the audit will instantly diagnose your website along with any recommendations required to remedy the issues.
So what is a website audit and why does it matter? A website audit is a comprehensive evaluation of a website’s performance, structure, content and overall health. It is typically conducted to identify strengths, weaknesses, and areas for improvement to enhance the website’s effectiveness. The main goal of a website audit is to provide a roadmap for optimising a website’s performance, user experience, and search engine rankings. It helps website owners and digital marketing professionals make informed decisions to enhance the website’s effectiveness in achieving its objectives, whether those are increased traffic, conversions, or improved user satisfaction.
Simply put, a website audit is a health check of a website to highlight what is working, what is not and what can be improved.
Maseo Digital do not charge for website audits, it is part of our service. Some agencies charge a fee as they use licensed software which they pay for.
No it will not. A website audit will highlight the key areas of your websites SEO performance. This ranges from on-page factors such as content quality and keyword presence through to off-page factors such as backlink quality and social media strength.
Yes, this is a key reason for running a website audit. Once you have audited your site and have highlighted the areas for improvement, work with your digital marketing agency to scope a plan of action. If you do not have a digital marketing partner in place, Maseo Digital can help you understand your audit diagnosis and put together a custom plan to meet your business objectives.
Most website audits provide instant results. At Maseo we are able to run website audits within seconds utilising our specialist software.
This will vary dependent on the issues highlighted from the audit. Some fixes such as Meta Tag amends can be implemented within minutes whereas other fixes such as page penalties can take weeks.
If your business is serious about it’s online presence then a website audit is a crucial element to your online strategy. Ongoing reporting and notifications will help your business stay on top of it’s online health and correct any issues as they arise.
Most website audits will provide a traffic light system to diagnose your website’s health. Typically, Green will mean no action is required, Orange is an advisory which should be addressed and Red could be detrimental to your website which should be fixed as soon as possible.
Knowing where to start can be overwhelming, feel free to get in touch if you would like a free consultation to help prioritise your key digital objectives.
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